DISQUS

Mike Harmon · 1 year ago

I came across your blog on Technorati. Nice site layout. I will stop by and read more soon.

Mike Harmon

laminar_flow · 1 year ago

Your article started off with Fiji and ended up with Fuji.

Fiji has now taken on the task of spin control with it’s latest efforts at fijigreen.com. There is a blog, which surprisingly allows comments both negative and positive, and a section about their promise and progress for the environment. In this section, Fiji has pledged to reduce their carbon footprint, sponsor rainforest conservation efforts on that island, and promote recycling of plastic water bottles. This is very noble of them, but when it comes down to it, their water still travels halfway around the world to your local supermarket or corner shop at a highly profitable price point. A fellow blogger has crunched some numbers to calculate the resource inputs and costs of Fuji water specifically. Presumably due to articles such as this, the aforementioned SFGate article, and others, Fuji has decided to take the the defense witness stand to tout their ‘progress’ with the environment.

If you want to know about Fiji Water, find out who owns the land where the factory sits in Fiji.

Mix Fiji Water and land, you get mud.

James Britton · 1 year ago

Thanks for pointing that out Laminar. It has been corrected.

James Britton · 1 year ago

I'm glad you like it Mike. Thank you for reading!

James Britton · 1 year ago

While you're at it, sign up for twitter and follow the TREEconomist